Marketing ROI

Revenues are the first part of the profit equation--usually generated by effective sales and marketing activities. In order to maximize marketing performance, these activities must be cost-effective and must add value to the bottom-line. Are you getting the best return on investment (ROI) from your sales, advertising, and marketing efforts? Let us help you control advertising and marketing expenditures while also increasing revenues.

Marketing Organization Audit
A scientifically proven methodology is used to measure the internal degree of your company's marketing effectiveness. It uses mixed methods research to provide an accurate assessment of your current sales and marketing activities, along with recommendations for improvement.

Primary Benefits:
Measures a company’s internal degree of marketing planning, coordinated execution, and measurement. Assists in optimizing marketing effectiveness and pinpoints areas for improvement.

Data Requirements:
Employees with knowledge of the organization’s marketing efforts must complete an online survey. Interviews with internal staff are also necessary.

Guaranteed Recommendations:
There is no charge to the client if no recommendations can be made based on available data.

Current Fees (US$):
Fixed fee, negotiated on a project basis.